I just heard them on WEEI, heavy rotation. Evidently the buy is $86,000. There are a few variations. One spot is with a suit, some Wyeth VP. DP asks something like “Why do you employ 3,000 people here?” and the VP lists a few reasons. Tagline something like “If you want to move or grow your business in MA, we want you here, visit mass.gov.” 1. Politically: Solid move. The whole ad buy is Entercom, which makes sense (sorry Air America, another part of the conspiracy!) DP’s approval ratings are lower with men, who listen to WEEI, and appreciate a basic “It’s the (high-tech) economy stupid” message about jobs. 2. Legit Use of Taxpayer money? Generally yes. Unlike Tim Cahill’s “Claim lost property” mega ad buy — which is 99% to promote him and 1% to help us — this is a legit, simple, straightforward message. Will it actually drive any traffic to the state’s website? Will it really affect CEO decision makers? Hmmm….any radio experts here? Ernie Boch?
Post Hoc Ergo Propter Hoc
May 2, ’07
4:37 PM
Regressive Representative John A. Boehner of Ohio, the Republican minority leader, offered a textbook example of this classic form of faulty reasoning today. According to the NYT, Bohner urged Congress members to sustain the president’s veto of the Democrats war funding bill with the following argument: “Why is winning in Iraq so important?” Mr. Boehner asked. “In my view and others, al Qaeda has made Iraq the central front in their war with us.” “After this, therefore because of this.” With this kind of ridiculous excuse for reasoning in a person of national importance, is it any wonder that the “Mission Accomplished” Republican Party has led us into an expensive war without end. The need for a reality-based government grows ever greater.
