Responding to occasional speculation that Steve Palgiuca is “running” for Senate mainly as a run for Governor, I decided to sniff around. Turns out that pagliuca2010.com was registered through the same company, on the same day, as pagliucaforsenate.com, the “official” address for the senatorial campaign. (details)
The same individual who claimed those two domains also bought up pagliucaforsenate.net, pagliucaforsenate.org But pagliuca2010.net and pagliuca2010.org are still available. Let’s run through the scenarios, shall we?
- Pagliuca2010.com was to be the website for a re-election campaign, in case Pagliuca won. My first theory, but doesn’t hold up — the winner of the special election isn’t up again until 2012. Pagliuca2012.com is still available.
- Pagliuca2010.com was an alternate to the website name he eventually chose. Indeed, pagliuca2010.com currently re-directs to pagliucaforsenate.com Remember, in all his ads, the campaign uses the website address “pagliucaforsenate.com” Perhaps the belief is that the second address is easier to remember, I’m not really sure. But it’s odd that only 2 of his 4 addresses leads to his campaign site…why is that pagliucaforsenate.net doesn’t re-direct anywhere?
- Pagliuca2010.com was purchased to grab casual voters who can’t bother to Google for his site, but simply type “pagliuca2010.com” in the address bar. The hope may have been that people will simply type in the address, and the campaign wanted to make sure surfers ended up in the right place. In my opinion, this gives a lot of credit to casual voters by presuming they’d spell his name right on the first try.
- Pagliuca2010.com was claimed to deter cybersquatters the same way that pagliucaforsenate.net was claimed. A quite plausible theory…but one that may credit the campaign too much. If the campaign is smart enough to deal with cybersquatters by claiming those addresses, why not take care of pagliuca2010.net and pagliuca2010.org at the same time? Perhaps it was just covering likely alternates, and with no intention to publicize 2010.com, there was no need to cover the alternates. On the other hand, when has Pagliuca been reluctant to spend money on his campaign?
- Pagliuca is reserving pagliuca2010.com for his gubernatorial campaign. After the primary, the site is re-branded for a governor-friendly campaign. If so, why did he let pagliuca2010.net and pagliuca2010.org slip through? Was this an oversight on the part of the campaign, or am I barking up the wrong tree?
I certainly don’t have all the answers. I’m not even sure the Pagliuca campaign does either — this may be a case of keeping the bases open…but I’d be curious to hear an explanation.
(PS: Coakley2010.com, Capuano2010.com, and Khazei2010.com are all still available…)