You may have heard about the ultra-sleazy new web-only attack ad that Charlie Baker has just released. Basically, FOX25 was interviewing the Gov, but their audio wasn’t working very well, and Patrick couldn’t hear several of the questions. Through a classic, slimeball cut-and-paste job, Baker’s media whizzes tried to make it look like Patrick was ducking the questions — indeed, the ad starts out by falsely declaring that “Governor Patrick doesn’t want to talk about his real record on JOBS.”
The ad is so obviously full of crap that FOX25 itself has called the Baker campaign on it. According to Jessica Heslam at the Herald, “FOX 25 asked the campaign to take down the online ad yesterday,” which seems to me highly unusual. In addition, the station did a story on the ad, and in so doing took the remarkable step of adding at the end that “FOX 25 did not grant permission for the Baker campaign to use its clips in its ad.”
Is the Baker’s use of the clips “fair use”? In the technical legal sense, probably (which would mean that permission was not required). In the ethical sense, clearly not.
But what I did find funny about the whole thing is that, in the course of Baker’s lame ad, this image from the FOX25 interview flashes on the screen:
See those numbers directly under the Gov? Those are the numbers that Charlie Baker doesn’t want you to know about: the ones showing impressive job creation “since 2009” (i.e., in 2010). They are exactly the same numbers touted by the Deval Patrick campaign itself: 44,800 new jobs so far in 2010, including 34,500 private sector jobs.
So thanks, Charlie, for a twofer: in one pathetic gesture, you’ve both advertised the Governor’s success in job creation, and also made clear what a sleazy campaign you are running. Well done.