I’ve noticed some complaining about the dumb voters and how to appeal to them.
I thought this would be a good time to introduce this lecture from TVO’s Big Ideas show about the divided brain. Although it’s more interesting than politics, basically the conclusion of this researcher is that favoring the left brain will lead you into all kinds of trouble.
My own little topical contribution is that voters will pick the candidate best for their personal economy, that is, their personal effort to make a living, relying on emotion because that’s the way we do most or even all of our thinking. These voters may say it’s for some social reason because they can’t articulate the economics, or the social is more related to the economics than the losing side would like to believe or care to investigate. Anyway here’s the lecture: