I just now had my second “5 year bulb” burn out after about a year. I seem to remember a time when manufacturers were held to some standard of honesty about claims. These bulbs cost significantly more than the alternatives they replace. When I buy a product from an allegedly reputable manufacturer (like GE), I expect it to roughly meet the claims on its packaging. I can accept one bulb failing prematurely as an anomaly. Two (in one small household) in the span of a week tells me that this is a systemic issue. GE is lying.
Green lies are no better than any other lies.