First of all, if you haven’t seen the Obama campaign’s new ad, watch it now. It’s one of the most effective ads I’ve seen in a while.
Now, why is this ad so good? In part, of course, because Romney is a terrible singer, and his off-key rendition of “America the Beautiful” (subtly and ingeniously manipulated by the ad’s makers) serves as a brilliant metaphor for his out-of-tune, out-of-touch prescriptions for what ails America. Also, the ad’s tag line is fabulous: “Mitt Romney’s not the solution. He’s the problem.” Simple, blunt, and gets at exactly what is in the back of a lot of voters’ minds. (What is he so worried about with his tax returns? Why won’t he just release them? If he was still CEO at Bain, isn’t he at least responsible for what happened during those years? Does he even care that some people lost their jobs when Bain moved in? Etc.) People in the movie business are calling this ad the best they’ve ever seen.
And here, for comic relief, is Romney advisor Kevin Madden on “Face the Nation” this weekend, expressing fauxtrage over the ad while, incredibly, screwing up the name of the song that Romney butchers. It’s “America the Beautiful,” you idiot.