A gutsy ad from Elizabeth Warren

So here it is, folks: the ad that, just maybe, you’ve all been waiting for.  It’s just Elizabeth, talking directly into the camera, making her case for a full 60 seconds about why she should be the Senator from Massachusetts, rather than Scott Brown.  She acknowledges (very sensibly, in my view – I’ve been arguing for this approach for months) that Brown is “not a bad guy” and has taken some good votes. But she then takes on his overall voting record and explains why it was the wrong thing for Massachusetts. It strikes me as a very gutsy move – typically, the ads that directly take on the other guy are narrated by a surrogate, or by an unseen scary-voice person. Not here: she takes on Brown herself and takes her argument directly to the viewer.

The money quote is this:

Scott Brown’s not a bad guy, he doesn’t always vote the wrong way.  But too often, on things that really matter, he’s not with you. With almost a quarter of a million people out of work in Massachusetts, Scott Brown voted against three of President Obama’s jobs bills. He voted against making millionaires pay the same tax rate as working families. And he voted to give more than 20 billion dollars in subsidies to the big oil companies. Kids are drowning in student loans, roads need repair, the deficit is sky high, and Scott Brown’s voting for giveaways to big oil?  I wouldn’t do that.  I’m Elizabeth Warren and I approve this message.  I’d be in there fighting for you, not some of the time – all of the time.

Watch the whole thing.



Discuss

4 Comments . Leave a comment below.
  1. Yup

    Great tone of voice; great content; and great timing.

    And the repubs are trying to pin some Occupy Wall Street birthday cake on her now? Smells a little like desperation.

  2. Pitch perfect and very well timed

    To build on post-convention momentum.

  3. Good story on EW

    in this week’s New Yorker. She is miles above Brown in both intelect and compassion.

    http://www.newyorker.com/reporting/2012/09/17/120917fa_fact_toobin

  4. Agreed, good ad

    Didn’t think I would say that about another talking head ad but this one works. Good content, good voice, good tone … hope it is accompanied by a variety of approaches discussed before.

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Fri 31 Oct 1:09 PM