So we’re going to get some different kinds of ads. This is good.
Warren may retool TV ads – News – Boston.com.
Warren advisers, while acknowledging the concerns and pressure, insist the discussions surrounding the ad shift are part of a long-planned strategy for the final two-month push to the Nov. 6 election. They reject much of the criticism of the summer media blitz, pointing to recent polls that show Warren close or tied with Brown, a popular incumbent who has also flooded the airwaves over the last few months.
“This election is not about 30-second TV ads or sound bites,’’ said Rubin. “We have a lot more to do, but we are still in a good position.’’
Now, count me as one who didn’t think the old ads were all that bad. But they were a little Johnny-One-Note. I’m hoping is not a total overhaul of the campaign’s themes, which are good, strong, and resonant.
But as is widely acknowledged, Brown’s ads are very good — better, in fact. The race is binary, after all: Any criticism or assessment of Warren’s media or campaign is only in comparison with Brown, who is a very savvy and energetic politician. He is not to be underestimated, and any sense that she should be crushing him just based on party ID or the President’s numbers, is just silly. (Please keep in mind that Obama is running against Mitt Romney. I mean, srsly.)
Keep in mind also that paid media is only a part of the campaign, as Doug Rubin points out in the article. The most important part is us: Shoe-leather campaigning and calling, each of us an ambassador for the campaign. If you think you’ve got a better, warmer and more compassionate way to state her case, go do it on the streets or on the phone.
She’s terrific on the campaign trail. People come away impressed. She’s got a jacked-up, energized base. Like Brown, she’s got plenty of money. She’s got a team of winners working for her. There’s plenty to work with as far as the ads are concerned.
Tune-up time, not panic time. This will be a race for the ages.
Discuss
9 Comments . Leave a comment below.I really have to give more credit to the Massachusetts electorate. They are the most educated voters in the US. Sen Brown also is jonny one note. His appeal is Joe Sixpack but no substance. All the people in the ads are from his tight circle, none of the people who actually would like some their suffering relieved by government. The best thing that this new direction will do is boost the morale of those who need this kind of motivation. So now that she will do this, again I say let’s get cracking.
“I really have to give more credit to the Massachusetts electorate. They are the most educated voters in the US. Sen Brown also is jonny one note.”
LOL- Then how did Brown get elected in the first place? Because his campaign understands that deep down the Massachusetts electorate is mostly stuck back in the 1950s when most women stayed home rather than worked outside the home. His campaign understands that deep down women, expecially older, highly educated women are unlikely to beat out a “manly man” in an election. That is the reason for the truck and the barn coat. The Warran campaign is making the same mistakes that the Coakley campaign did— stupid horrible advertising that plays right into the Brown campaign’s message. Time to get real. At the very least, they need to start making fun of the guy who posed for a centerfold!!!
I dislike Brown and worry Warren is becoming Coakley 2.0-but the sexist assumptions you raise in your criticism are wrong. For what it’s worth EW did make fun of him and wasted a cycle on the back and forth. Brown has no positive record to run on so he is running on likability and trivial takedowns of his opponent. Our Republican friends accuse the President of running the same strategy. I think Warren needs a serious line by line assault tying Brown to his bad votes and crushing him in the debates.
As I sat under my dentist’s drill yesterday, he lectured me on how unpersuasive Elizabeth Warren’s ads have been so far. He’s a trooper and will vote for Liz regardless, but I suspect many of his other patients are less forgiving. He told me to pass the word along to my political cronies who are in tight with Liz.
There is definitely time to retrieve this race, and Liz ought to win with the turnout we get in Presidential election years. But no more hectoring the voters. Brown needs to be cast as the problem–the wolf in sheep’s clothing–and Liz as the friendly solution.
1. Show some of the massive excitement that’s going on around her — be it clips from the convention, from speeches, interacting with voters, etc.
2. Direct contrasts directed toward Brown. Show how they’re different, and how she’s better. No need for scary music or strange cutaways, just let the facts speak for themselves and people will listen.
So, what do you think of “Her Fight”, released yesterday?
http://www.youtube.com/watch?v=OIm351vhQmU
It starts to get at #1? Does nothing on #2?
I like her first attempt at #1.
Despite presiding over a depression that’s not showing real signs of improving, Obama has gained a significant lead over Romney. Why? Because Obama came out swinging, hitting Romney with blow after blow – Bain, taxes, etc. Romney hasn’t had a chance to pick himself fully up from the canvas, and is now so punch-drunk that he’s making staggeringly dumb mistakes that hurt him more.
Great stuff!
Every voter in Massachusetts should know in their bones that Brown is bad for them. When they look at him, they should think “Wall Street”, “Koch Brothers”, “lower taxes on the rich”, “anti-union”, “anti-choice”, “anti-mariage equality”, instead of thinking “barn jacket”, “truck”, and “regular guy”.
This is not something that can be done in a short period of time – it needs to start immediately, and keep going through the election.
Go Manny!
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