So we’re going to get some different kinds of ads. This is good.
Warren advisers, while acknowledging the concerns and pressure, insist the discussions surrounding the ad shift are part of a long-planned strategy for the final two-month push to the Nov. 6 election. They reject much of the criticism of the summer media blitz, pointing to recent polls that show Warren close or tied with Brown, a popular incumbent who has also flooded the airwaves over the last few months.
“This election is not about 30-second TV ads or sound bites,’’ said Rubin. “We have a lot more to do, but we are still in a good position.’’
Now, count me as one who didn’t think the old ads were all that bad. But they were a little Johnny-One-Note. I’m hoping is not a total overhaul of the campaign’s themes, which are good, strong, and resonant.
But as is widely acknowledged, Brown’s ads are very good — better, in fact. The race is binary, after all: Any criticism or assessment of Warren’s media or campaign is only in comparison with Brown, who is a very savvy and energetic politician. He is not to be underestimated, and any sense that she should be crushing him just based on party ID or the President’s numbers, is just silly. (Please keep in mind that Obama is running against Mitt Romney. I mean, srsly.)
Keep in mind also that paid media is only a part of the campaign, as Doug Rubin points out in the article. The most important part is us: Shoe-leather campaigning and calling, each of us an ambassador for the campaign. If you think you’ve got a better, warmer and more compassionate way to state her case, go do it on the streets or on the phone.
She’s terrific on the campaign trail. People come away impressed. She’s got a jacked-up, energized base. Like Brown, she’s got plenty of money. She’s got a team of winners working for her. There’s plenty to work with as far as the ads are concerned.
Tune-up time, not panic time. This will be a race for the ages.