Now that the campaign is over, I’m putting together some thoughts that I have been thinking about for a bit. These hints are designed for people who are trying to get people to volunteer for a cause. They are intended for people who are trying to reach people who might be willing to volunteer for an effort or cause. I started this and decided that crowd-sourcing might be helpful. Is this useful? Or am I just stating the obvious? Thoughts, suggestions?
MAKE IT EASY FOR PEOPLE TO REACH YOU
1) Keep your cell phone with you, powered on and fully charged.
2) Voice mail should answer with a message that as a minimum includes your name. If appropriate include your title and an alternate phone number and e-mail. Mailbox should never be full.
3) E-Mail should have an auto-signature that includes your phone number.
OPTIMIZE YOUR OPPORTUNITIES TO REACH POTENTIAL VOLUNTEERS
1) Get to know your volunteers. There are generational differences. Often it is the young retired people who have the most time.
2) Not everyone is comfortable with every kind of communication. Don’t expect everyone to text, e-mail or have a cell phone. Some use their cell phones only when on the road. There is no one size fits all.
3) Maximize your time frames for reaching volunteers. Learn who you can reach at 6 AM and 2 AM.
4) If someone returns your call, save the number.
MAKE THE MOST OF EACH COMMUNICATION
1) If you want the recipient to read the e-mail, put relevant information in the subject line. EXAMPLES:
- To Joe from Kate – Time sensitive information on rally.
- Personal to Joe – Need you to present at Tuesday’s panel.
I’ve received e-mails with a subject line that says something like Tuesday Panel on Election. Since I’ve received a dozen e-mails on the topic, I’ve just assumed it was yet another announcement.
2) Don’t burn your list. Plan your e-mails to have the appropriate frequency.