Mayday PAC is a SuperPAC to end all SuperPACs. It has already raised 5 million dollars and plans on picking 5 congressional districts in which to support pro campaign finance reform candidates during the 2014 elections.While I am excited and supportive of Mayday PACs efforts I have some constructive criticism to offer.The intro video on mayday.us mentions the Climate change issue. A gallup poll has shown that that 65 percent of conservatives are ” cool skeptics” which the poll defines as people who are not worried about global warming much or at all.If you are truly seeking conservative donations and support you should consider removing references to global warming from your campaigns media.
Also its is unclear whether you’re intervention in the 5 pilot campaigns will be offensive(attacking candidates who are anti reform) or defensive (supporting pro reform candidates).I would suggest the the most effective strategy is to be on the offensive and run attack ads against anti reform candidates.Unions have tried the defensive approach donating and volunteering for pro reform candidates in general elections.They helped Democrats achieve a 60 vote majority in the senate and what did they get in return?Nothing.Had the handful of Democrats who opposed the Employee Free Choice Act known that any form of obstruction would guarantee that they would face a union backed candidate and attacks in the democratic primary history might have turned out differently.The most optimal arena for this offensive operation is during party primaries.If you intervene in primaries you will have a bigger bang for your buck as there is less competing money than in the general election.Also lower turnout is associated with primaries. In a low turnout primary a focused GOTV effort that is even modestly effective could produce the desired outcome.Another benefit of intervening in primaries is you will be better able to maintain the partisan neutrality of your organization’s operations by attacking anti reform Democrats and Republicans.