I’m sure you’ve seen the #icebucketchallenge burning up social media over the past week or so. For those who don’t know, there is a challenge to dump ice water over your head on video and donate $10 to ALS research or avoid the ice water and contribute $100 to the cause. Each participant calls out a group of others to do it, which has led to a ridiculous viral loop.
It all started from the work of Peter Frates, a young man and former BC baseball player diagnosed with ALS much too early in life. (Disclosure: I know the Frates family). Some have questioned the efficacy of the campaign, but its reach is undeniable. If people are following up with donations and understanding of ALS, the campaign is a big success, but for now, it could easily be seen as a silly gimmick.
Because of the popularity of this challenge, the local campaigns have been pulled in and many candidates have accepted the challenge.
(Note: They captured a great pic: https://twitter.com/berwickforMA/status/497025758628683776)
(Note: He is overdoing it on his FB page on this issue, with the last 4 posts being related to this thing.)
I took the #IceBucketChallenge to honor Pete Frates and raise awareness of ALS. And now I challenge Aaron Vega for State…
Tonight, I accepted the #IceBucketChallenge to raise awareness for ALS, commonly known as Lou Gehrig's Disease, in…
In addition to a number of local pro athletes, everyone’s favorite carpetbagger, Scott Brown, has even gotten in on the act.
The major candidates who have not yet participated are Martha Coakley, Steve Kerrigan, Barry Finegold, and the AG candidates.
Not much to see here (except maybe for some easy jokes about Coakley again fearing the cold), but it’s an interesting little quirk hitting the Bay State right now.