There are a couple new ads from candidates for Governor released this week.
Coakley’s first ad “For Us” seems like a victory lap ad. It’s a good ad and plays it pretty safe. The line about “The political insiders, the big money SuperPACs, the “Old Boys Club,” they’re all against her” irked me, however, because it’s such utter bullshit. Clearly this ad is hitting hard for the EMILY’s List set, which is smart for her campaign.
Berwick released a very different ad with a “Commonwealth of Firsts” that pushes hard for single-payer. I’ve never really seen an ad this up front about a policy like that. I love it, but I’m not sure how well it plays with the greater Dem primary voters.