Progressive champion Mike Firestone steps out of his back office in this month’s CommonWealth Magazine (if you don’t subscribe to their free The Download newsletter and other features, you should: click here to do it).
Gabrielle Gurley spoke with the historian and lawyer — a winning combination if ever there was one — who helped Maura Healey pull off the upset of the season and has provided invaluable services to many other Massachusetts progressives.
You’ve guided the successful campaigns of newbie candidates such as Deval Patrick, Elizabeth Warren, Boston city councilor Michelle Wu, and now Maura Healey. What’s your secret?
It’s all about doing the same direct, person-to-person voter contact that’s been done for 150 years in American campaigning, but doing it smarter. If Maura was going to be, let’s say, appearing at an event in the South Coast, we’d do door-knocking and phone calls into that community and work with our press team to maximize free media coverage in the area. We’d work over social media to engage, not just through Maura Healey on Facebook and Twitter, but with allies and supporters who live in those communities. We’d use our email list the same way.
Read the whole interview here.
kate says
Mike’s a field guy at heart! I’ve worked with Mike for a number of years. Exciting to see some well deserved recognition and success!
john-e-walsh says
It’s not just the candidates!
It’s folks like Mike Firestone, too.