Just a short post about two political emails I got this week. Here’s the subject line of the email I got from the Massachusetts Democratic Party:
Now, I am not a political ad wizard, but right away I was annoyed that the party was emailing me without focusing directly on Charlie Baker. Sure enough, the entire email didn’t use his name for whatever reason.
Why not go directly at him? Why not say something like: You know how Congressional Republicans are fighting so the ultra-wealthy don’t have to pay their fair share, and are trying to balance the budget instead by cutting the services and benefits you depend on? Stop me if that sounds familiar – it’s exactly what Charlie Baker’s been doing here in Massachusetts the last three years.
A couple of days later, I got this email from Setti Warren’s campaign:
I know the state party has to work to help every Democrat win every race across the state, while the Setti Warren campaign has one candidate and one race. But if a massive horde of people come out to vote against Charlie Baker next November (and for the progressive ballot questions), downballot candidates will have nothing to worry about. Unlike the purported benefits of tax cuts for the 1%, a blue wave really WILL lift all ships. If Baker cruises, it’s going to be choppy seas (or worse) downballot.