Jay Gonzalez has been floating around the slogan Aim High. He has put it on his signs, his shirts, and uses the phrase repeatedly in his stump speech. Right off the bat I thought it sounded familiar but I couldn’t put my finger on exactly why and wrote it off as maybe based on Michelle Obamas “When they go low, we go high”. ButI was watching old campaign ads and came across a very interesting one from Charlie Baker, so I cut together this quick video. Take a look:
I thought people calling Jay “Little Charlie” was over the top but this is pretty interesting.