While I’m waiting for video, or audio, or transcripts of this weekend’s convention speeches from Markey and Joe Kennedy (and Pemberton and Liss-Riordan) … This is intended to re-introduce Markey to Massachusetts voters. I don’t personally understand why it should be necessary, but you know, I ain’t people — nor are you, very-plugged-in BMG reader. But what do you think?
First impressions are that it’s a good reminder of the current issues that Ed’s been working on. Good fights, good trouble. Glad to see the endorsements of AOC and Warren, and the heavy emphasis on climate and the Green New Deal. He’s running as a progressive, folks!
For pure style points, I don’t like the music (Coldplay-lite, and Coldplay already is lite) — it’s too loud in the mix, and it doesn’t go anywhere — no build, no rhetoric, no climax. The editing is choppy. Getting good sweep, narrative, composition in these ads is actually pretty tough. But it’s early yet, and this piece checks the boxes. Call it a bookmark for later efforts.