But don't squeeze the Charmin (see comments). Even better would be for Markey to actively and passionately talk about what *he* believes -- and *why* he believes it -- since his views are more compatible with MA residents. - promoted by charley-on-the-mta
Gabby Gomez wants this race to be about anything but policy. He wants to smile, talk about his military cred and your many years in a failed Washington – despite the fact that you actually worked in Washington when it worked, before the Tea Party took it hostage. He does not want to talk about issues or his ever changeable and evolving views. Like Scott Brown before him, he wants a beauty contest, not a contest of ideas – and with a short calendar, he hopes he can skate by and pick off a low turnout victory.
The conventional wisdom in campaigns is often that policy doesn’t matter – message does. Keeping policy meat off the table is the safe route forward. But while such wisdom may work for a policy-lite newcomer like Gabby Gomez, it will not work for a long-term experienced Congressman like you. Your strength is policy so you have to make the race about it.
The way to do this is by calling him out – every morning – holding a press conference in a different city or town in the Commonwealth – and asking “what does Gabby believe?” You start each morning off with a different policy theme. You state where you stand, your record and you ask Gabby where he stands, for his solutions, relentlessly for the next few weeks through May. The goal of such an exercise would be to expose Gabby Gomez for 1) not being clear about what he believes and 2) believing things that most people in Massachusetts find anathema.
So for example, how about tomorrow you go down to Quincy (which you need to focus on given you got destroyed there by Lynch) and you speak about education and the sequester cuts that are devastating education programs across the country – cuts that will result in 70,000 kids being kicked out of Head Start programs, and how programs on the South Shore are being effected. You tell local and Boston press that you want these cuts overturned immediately and that you would pay for it by ending tax breaks that allow hedge fund managers to pay less in tax on their income than everyone else. Then you ask – what does Gabby believe? What is he going to do about these cuts? Would he do anything? How would he pay for it? Is he for his hedge fund private equity buddies keeping their tax breaks at the expense of these kids?
Because you know what you are talking about – you know how things get done – and you have ideas about fixing problems because you have fixed problems in Washington, you should expose Gabby Gomez as not only a lightweight on policy, but also a confused and conflicted light weight. Every time you raise a different issue – the assault weapons ban, choice, corporate tax breaks, the minimum wage, labor laws, funding for infrastructure, climate change – you force Gomez to respond or look empty. Call him out and he will be put on the defensive and have to answer – but his answers will be vague and shaddy because Republicans in Massachusetts have to find some way of saying what they believe without scaring people – and that will further drive the “Gabby is Empty” meme.
The more you ask “What does Gabby believe” – the more the press and people will too. The more the issues come out, the more press and people will remember why this election matters. The more the base hears you talking about the issues, the more it will rally to your cause. The more you are clear and detailed about where you stand and your strong record – the more people will understand there is only one real choice to represent Massachusetts in the Senate – you!
The best candidates focus on their strengths as a means of overcoming their flip-side weaknesses. You can do that by making the race a contest of ideas and experience – not running from yours but embracing it and calling the other guy out for having none.
Good luck – we will be out there with you – backing you on the issues. I mean “What does Gabby believe” anyway?