“Framing” — the association of two or more things, even if denying the connection, thereby reinforcing the connection in the public’s mind. A distant cousin of the Freudian slip.
“I am not a crook”
… at which point pretty much knew he was a crook.
“We have not failed in Iraq,” Stephen Hadley said as he made the talk show rounds.
We must have failed in Iraq. Past tense.