First of all, almost all the questions were directly related to the presidential race. The only exception was a question about the importance of several issues with respect to voting for Congress (the issues were taxes, health care, Social Security, education, and abortion).
They asked all of the usual horse-race questions: who do you prefer, McCain or Obama, McCain or Clinton, Obama or Clinton, who’s going to win (interestingly, only for Obama vs. McCain). They asked about impressions of four people: Clinton, Obama, McCain, and Sebelius (!). They asked where C/M/O each placed on liberal vs. conservative, and asked how McCain and Obama would reach across the aisle to the other party in Congress.
Their demographic questions had a few interesting twists: the usual age, sex, race, married, kids, but none of the class questions (income or education). They also asked for both party identification and liberal/conservative. The religion question distinguished three types of Christians (evangelical Christian, Protestant, and Catholic) along with Jewish, Muslim, atheist, and other.
So, it was kind of interesting to see what’s on the mind of the polling gurus. The question about where to place the candidates along the liberal/conservative spectrum is an interesting one, as it lies at the heart of McCain’s attempt to have people consider him a moderate rather than a conservative.