Looks like the McCain campaign has a contest:
…we want to hear from you and share your story with the American public. It’s simple … make an ad telling us why you are “Joe the Plumber” in 30 seconds and your video could end up on the air as a TV ad. Share your story of living the American Dream, working hard, or owning a small business to tell America why you’re standing with John McCain and Sarah Palin.
As Ezra points out…
I’d keep an eye on this YouTube channel. Hilarity is fairly sure to ensue. And is there any reason why only McCain-supporters should be asserting their Joe-ness? As a friend just IM’d, their must be plenty of Jane the Plumbers interested in equal pay…
There’s already some “I’m Joe the Plumber and I’m voting for Obama” videos on there. I wonder if the Obama campaign will use any of them. đŸ˜‰
Personally, I figure that the McCain campaign figured that having a JTP example out there without quite so much baggage would play better. Of course, that means a huge vetting job and we all know how well they do at vetting.