The revenue will pretty much come from the same people (us), but to the extent our share of the burden shifts, it would shift from people that don't drive much, and towards the people that drive too much. And it would shift the burden off our stores and on to oil companies, and also spare businesses the horror of having to reprogram their cash registers, and customers of having to re-learn the tax table we've known for our whole lives. That would suck for everyone.
So is the point to punish everyone? To make us all aware of the tax increase, and the state's power over us? Or maybe, to make lucrative work for cash-register programmers? If the point is to raise the missing revenue during this recession, a gas tax makes much more sense. Everyone is already used to fluctuating gas prices, and we generally have no idea what portion is tax, so we won't have to compute anything different, we'll just note that gas prices shot up today because of higher taxes. Fair enough. And the stations won't even have to reprogram their pumps, they'll simply pay a different percentage come tax time, easy.
Plus, long term, we are definitely going to be raising gas taxes. We all know (the public, not just BMGers) that it has to be done to save the earth's remaining oil, so it isn't squandered on trips to the Foxy Lady or wherever we go that we know we shouldn't. We are ready for a gas tax increase. But a sales tax increase? Really? Is that really going to happen??