The Boston Herald reports
Foxwoods Resort Casino in Connecticut is looking for a new voice to resurrect its catchy “Wonder of It All” theme song and has launched an online “American Idol”-type contest.
The contest is open to professionals and amateurs. To attract the younger clientele that Foxwoods has been targeting since the MGM Grand expansion opened last year, the casino is encouraging contestants to think outside the box, according to director of advertising Roy Colebut.
Here are some themes that will likely not appear in the new song:
“Play to extinction”, the phrase used by the predatory gambling trade to describe the intent behind the design of electronic gambling machines which is to get people to use it until all their money is gone;
“We miss you”, which is how Foxwoods began a direct mail letter to a New York woman after she already had written the casino twice asking to be taken off their marketing lists because she was a problem gambler;
“Casino capitalism”, the term commonly used to describe our economic crisis which stands for using predatory practices, financial gimmicks and something for nothing schemes to promote an illusion of free money, all at the expense of unsuspecting Americans.
The biggest wonder of it all is this is the only product or service where the people who own it and promote it, don’t use it. But they will do all the singing they can to get everyone else to use it.