A friend submitted this:
One of the hidden secrets of American politics that is rarely reported on is that campaigns really, really matter. As best as I can tell, Coakley’s strategists (GMMB was her media consulting firm; her polling was done by Celinda Lake) let her down, which is why she lost.
This is one of her ads. She comes off poorly and the words are poll-driven drek. I can’t figure out why they would possibly have her talking directly to camera.
Contrast that with one of Brown’s final ads, in which he’s really connecting with people and looking like someone you’d want to support.
There’s a lot of finger-pointing happening, but one notable salvo in The Atlantic comes from a senior Democratic party official who labeled this “the worst case of political malpractice in memory.” Ouch.
Now, it’s always fun to blame the economy, President Obama, or Governor Patrick, and there is some merit to each. And it would be easier for us Bay Staters to be angry at people we’ve actually met. But maybe the incompetence starts at the level of the consultants who spent the vast majority of the Coakley campaign’s money, designed the message, and failed to notice the ground shifting until it was too late?