Martha Coakley can now be placed on the scrapheap of Democrats who wore out the phrase “working families” while running unsuccessfully for Governor in Massachusetts. She joins Scott Harshbarger, Shannon O’Brien, Tom Birmingham and Tom Reilly, among others. I’ve yet to see a breakdown of where the votes came from in this election, but I would mildly surprised if Baker didn’t win the blue collar vote.
Others have made excellent points in other threads about how Coakley failed to push policies that truly would have resonated with struggling blue collar families, and that questions 1 and 2 touched upon sticker shock issues people are facing in trying to keep pace with the cost of living. So there was a breakdown between rhetoric and policy.
Yet I’d like toss out a larger question: why do Dems keep chasing working families that routinely vote Republican? These are the folks who feed the beast of daytime propaganda radio. I’m not saying the party should radically change policies or abandon principles like progressive taxation. I’m just pointing out that college-educated, socially liberal cubicle dwellers would seem to be the much more fertile voter pool for Dems in this state to target.
Talk about kitchen table, family issues. Sing the praises of a big tent society. Talk about how younger adults can buy a home in this state and how middle class kids can get a high quality, affordable college education. Instead of chasing a segment mildly fearful of change, convince a larger segment that we need to make positive changes. Win over those suburban voters who routinely vote Democrat in every race except for Governor.
Anyway, I’m curious what other think. Is it time for Dems to stop wearing out the “working families” trope?