Blue Mass Group

Reality-based commentary on politics.

Did anyone just see that?

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Deb’s first commercial just ran, 5th inning tied Yankee-Sox game.  Obviously she learned from the Convention…sure got my heart strings going. Thoughts??

UPDATE (by David): Here ya go:

Thanks to alert commenter gradstudent for finding it on YouTube.

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    • I think it was good, succinct, on message for Goldberg, and really well executed.  She had firemen (adding them, not cutting them), seniors (saving their homes), talked about her work with the adoption agency, etc.  It was a lot than the convention video.  I think her experience and energy stood out well.  Sealed with the one-liner of, “Only Deb could do that.”

      • I think the Goldberg campaign made the mistake of trying to appease the “but she has MONEY! she must be EEEVIL!!” crowd with a self-deprecating spot.  That crowd apparently took that, turned around and said “she has money! and she just gave us AAAMMMO!”.

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        Personally, I thought the video was funny and cute in a kitsch kind of way but that’s just me.

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        Anyways, memo to the oh-so-unjustifiably-offended:

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        YOU DO NOT REPRESENT PEOPLE WORKING AS STOCKBOYS IN SUPERMARKETS FOR A LIVING. 

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        If you’re posting this from an AC’d office right now?  You are not blue-collar.

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        If you’re posting while on summer break from school for your polisci degree, you are not blue-collar.  Let alone if you’re working an unpaid internship for the summer.

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        And if you were a convention attendee, you might be blue-collar but in that case who you’re supporting is most likely entirely a function of your white-collar, law-degree-having union higher-ups.

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        So spare me the faux-class-warfare.  If Goldberg loses the nomination by a margin of the 500 people who attended the convention without their minds already made up on the LTG race, maybe that video did her in.  Otherwise, let’s be serous here.  We’re all democrats, none of us are trying to starve the poor.  Point me to some policy that any democratic candidate in any race has advocated that is undemocratic in nature. 

    • intro spot for 4 days, then intro spot and issue-based-schools spot in tandem for another 6 days, then just the school one for another 4 days.

      • I knew he was starting today, just wondering if anyone has seen it on TV (as opposed to devalpatrick.tv) yet.

  4. David, your commentary should be “LG” takes to the airwaves.

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    Unless ad rates have gone down, neither Silbert nor Murray will be on the air for a couple weeks.  It will be interesting to see if a 2 week advantage will help get Debby’s name out there ahead of the others.

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    Also, per Deval’s email yesterday, an ad on the Sox game is apparently $8000 a pop, whereas newshour ads (which voters watch) cost in the hundreds, not thousands.  I hope DG gets some bang for her buck there. 

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    Also odd that an accompanying press release wasn’t floated or DG bloggers didn’t post here.  (Unless w03 is one, but her past doesn’t indicate as such totally, although this post indicates that she’s a campaign staffer who has interacted with LG campaign staff in recent months).  Also, nada on her website.  No free media to accompany that paid media, I guess…

    • Hey all,

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      Just a quick bit of information to disclose about myself.  I am not a campaign staffer for ANY Massachusetts campaign (nor plan on being one), couldn’t run for any federal office (as in I’m still young), and am finishing up my last year at a prestigious University in MA.  I am just very politically active, part of quite a few Democratic organizations, and pay attention when people think that no one is. đŸ™‚ I listen and ask lots of questions, and that’s how I get some bits and pieces here and there. (Some of my friends are working on various campaigns, though and I have interacted with all the LG/Gov. races through various capacities organizing my campus for Victory 06…)

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      Hope that helps!

    • I was waiting for Denis Leary to appear with that long cut of a firefighter silhouette!

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      Fairly standard political ad.  Julian Mulvey is not going to win any awards with this one though.  I suppose it’s easier to win awards when you have more material to work with and an LG primary ain’t it. 

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      I guess I am a bit surprised by this ad.  I would have thought she would have brought out the big guns right off the bat as opposed to running a generic ad like this.  Perhaps there is no big gun except for a huge ad buy…  She clearly has not done sufficient polling to hone a message, because in my opinion, in a downballot race, you gotta be on message from the outset, and there’s not one thing that comes out in this ad that makes me say “oh yeah, THAT’S what she’s about.”

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      Also interesting: no stop ‘n shop.  Perhaps her polling did at least tell her to not play that up. 

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      Interesting to see how many different ads she runs.

      • I know you’re a Silbert guy through and through.  But I thought this ad was quite good – better, actually, than most of the Gov ads.  (Light years from the convention video, needless to say.)  And, frankly, far better to see “regular folks” saying what a good job she did for them than to trot out Barney Frank.  Plenty of time for that later.

        • No doubt.

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          But I guess I was expecting something more from the new guru of political advertising.  I don’t really know what I was expecting, but I was expecting more. 

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          Correct anout regular folks – although to be REALLY nitpicky, a bit of diversity might have been helpful.

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          Re. trotting our Barney Frank: I’d love to see ads with him and her other endorsers.

          • I’m not enough of an insider to have any clue who the new “guru of political advertising” is supposed to be!  đŸ˜‰

      • Hoss, come on, you read campaign expense records just like me.  And you know Deb has been paying Tubby Harrison his monthly fee for some time know. 

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        If I may repharse your point:  Despite doing sufficent polling, Deb still has not hones a consistant message. 

          • …as two valid, yet opposite, definitions of “message”.  As you write, “Is it a catch-phrase? A core set of ideals?”

          • Hoss, LG is still downballot.  Downballot is still name recognition.  Love Silbert, but it would take a miracle to overcome Goldberg’s $2mm ad buy, even if she has generic message. 

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            Only a risk-taking candidate, willing to spend her 750k on some really clever ads (a la, say, Wellstone once upon a time), could overcome a $2m traditional ad buy. 

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            Camera opens on: Silbert and Family watching Sox….

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            Andrea: Francona, bring in Paplebon, please, bring in Papblebon —

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            Announcer: SWING AND A DRIVE –

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            Andrea: Francona–!!  Oh, we’re rolling?

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            [Really fast]

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            Folks, I’m Andrea Silbert, and I’m running for Lieutenant Governor.  Unlike my opponent, I’ve got very little inherited cash so I need to talk quickly.  I’ve got a practical plan to re-energize Massachusetts through job creation and innovation–

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            Kid: — Mom’s name is Andrea Silbert.  Andrea Silbert. 

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            Andrea: –I’m the co-founder and former CEO of the Center for Women & Enterprise, a non-profit which has helped create over 14,000 jobs —

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            Other kid: And she’ll fire Julian Tavarez —

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            Andrea: Honey, you can’t say that on TV. 

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