Mike, I’m sorry. Your announcement sucks!
You need to come out swinging and don’t stop until the mayor is completely laid out. Put him on queer street in the first round if you can.
None of this syrupy Revolutionary War crap. Puleeeeze.
We have a mayor that was good in his day but that day ended a long time ago.
Attack! Attack!
You are going after the Champ. You are just another contender. It is practically impossible to beat a champ on points. You need a knockout.
I read your announcement and fell asleep after the first paragraph.
Set a theme.
Ratio of 5 Menino attacks to every one Michael Flaherty is Awsome.
You need to show a change is needed.
Point out to each individual neighborhood what specifically sucks in their neighborhood because of Menino incompetence. Then tell them what you would do.
Be specific in Menino’s failures. Not generalities. Think like you are trying a case. Facts baby, facts!
What specifically has Menino done and failed to do that requires him being replaced?
Make your case.
You and your family are great organizers and strategists. This is a one on one campaign. Sooooo much different than at-large candidacy where voters have 4 votes to give.
First place at large race is historically a tease to run for mayor or rep or whatever. (Not just Boston, everywhere)
C’mon Mike. I want you to win!