MEMORANDUM
TO: BAKER FOR GOVERNOR CAMPAIGN
FROM: NEIL NEWHOUSE B PUBLIC OPINION STRATEGIES
SUBJECT: RECENT BAKER POLL DATA
DATE: OCTOBER 28, 2010
We just came out of the field with a 600 sample of likely voters over the last two nights (October 26-27) for the Baker campaign. The poll has a margin of error of +/- 4% in 95 out of 100 cases.
Key Findings and suggestions
1. 9% say they would be less likely to vote for a candidate if that candidate also supported someone who tried to cover up a “sexual assault” Only 30% were less likely to support someone who covered up a “strip search” (suggestion: keep holding our nose by supporting Jeff Perry by referring to the “strip search” incident)
2. 55% of respondents agree that because Charlie talks about his IVY league back ground a lot he is more electable. (Suggestion: keep mining the Princeton and Dartmouth alumni list)
3. 21% of the women surveyed find Charlie: arrogant and whinny. (Suggestion: Charlie should take Flonase to mask the whinnies)
4. 85% of the respondents said they would rather get fired from their job by Charlie then by any other candidate.
5. When presented with the Charlie’s 75 point plan for turning around state government, only 10% of the respondents could remember more then 4 of the points (Suggestion: we should try to get Charlie to focus only a few issues at a time, and not rattle off 10 things at once. Opps, we’ve been working on that for 18 months.)