This has exactly nothing to do with MA politics, but it struck me as very funny. Barnes and Noble has announced a new service that allows authors to self-publish books and then make them widely available. A fine idea, I suppose. But they appear to have come up with perhaps the worst possible name for said service. Here’s the ad that just arrived in my inbox (click for larger).
“Pubit.” Really. Complete with a logo featuring a “t” that looks kinda like a “c.” Oh – and you can “view pubit books” (is that even legal?), “become a pubit author,” and “stay pubit savvy.” Good Lord – doesn’t anyone vet these things?
Consider this an open thread.
Please share widely!
Now do you see how hours upon hours of subliminal sex/Satanic “Illuminati” memes can have an effect on society?
and teabagging outside the golden dome.
I have absolutely no idea what this means Hoss. But I found it extremely amusing. Which is probably even more disturbing.
Remember the Reebok Incubus?
One word: iPad
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p>Probably received the same level of vetting as Pubit.
particularly from (though not exclusively from) women.
<
p>I thought about it, then I wrote down my thoughts on a pad of paper. Then, I headed home to my pad, riding my bike the long way so I could pad my mileage stats. I fell, but fortunately my elbow pads prevented injury. At no point was I carrying (or wearing!) a sanitary napkin.
of pointing out that the word “public” is etymologyically rooted in the Latin “pubes.” So however unwittingly, the bad typology of the “t” in the ad’s “pubit” reflects some significant conceptual and linguistic history. But ok, yeah, this is one rotten bit of branding, and the visual presentation is horrid, too. Just imagine what our RMG friends would be saying about this initiative if it were the brainchild of a government agency.
that “typology” in the above comment should have been “typography.” The hazards of late night posting–or should we now say “pubiting?”