http://www1.wne.edu/news/index.cfm?selection=doc.2507&DCIid=15372
New Poll Shows Warren Leading Brown in Senate Race
Posted September 16, 2012
Democrat Elizabeth Warren leads Republican Scott Brown by six percentage points among likely voters in the race for the U.S. Senate, according to the latest telephone survey from the Western New England University Polling Institute.
The survey, which the Polling Institute conducted Sept. 6-13 in partnership with The Republican newspaper of Springfield, MA and MassLive.com, found that Warren is relying on sizable support from Democrats and women to overcome Brown’s lead among independent voters and men.
Of the 444 likely voters interviewed for the survey, 50 percent said they would support Warren if the election was held today, 44 percent said Brown, and six percent said they were undecided. Among the larger sample of 545 registered voters, Warren led Brown by 12 points, 53 percent to 41 percent, with six percent undecided. The margin of sampling error for the sample of likely voters is plus or minus 4.6 percentage points, and the margin of error for the sample of all registered voters is plus or minus 4.2 percentage points.
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Methodology, full story at link.
The more people know about Brown, the less likely they are to vote for him.
The more people know about Warren, the more likely they are to vote for her.
That’s why low-information voters are the target audience for the GOP.