The Sweepstakes Candidate: Mitt Romney’s Pay-To-Play Campaign

The words Mitt Romney will be most remembered for: Donate $3 today to be automatically entered for your chance to win

A political campaign using a contest to raise money is nothing new, but the Romney-Ryan campaign has taken the method to excess by sending out at least 28 sweepstakes emails since I signed onto their list in mid June. That’s one pay-to-play invitation every three days.

Romney’s main campaign web page is even pushing two different sweepstakes in three separate places today.

Is this all they’ve got?

Either Mitt Romney’s handlers are incredibly lazy, or they realize that Romney and Ryan are so uninspiring that excitement must be ginned up by constantly hawking sweepstakes.

Either way, the message received is this: Mitt Romney and Paul Ryan are unimaginative, pay-to-play politicians.

Cross-posted at Pam’s House Blend.

Update: I just received a second Romney-Ryan sweepstakes e-mail today (see below the fold). This makes one today from Romney, now this one from Ryan. Will Ann Romney send one for the overkill trifecta?

Update 2 (10/1): The deluge continues with an email from Tagg Romney which, I kid you not, includes the huckster’s favorite line, “entries close at midnight!”

Recommended by kbusch, david, pogo.



Discuss

3 Comments . Leave a comment below.
  1. How does this compare with Obama?

    I’d be interested in actual numbers because it seems like the Dem ticket has relied on this method quite a bit this cycle as well.

    • I don't think that Obama has ever dedicated his website's main page to promoting contests.

      As for emails from Obama, I haven’t received sweepstakes emails ad nauseam for months on end like I have from Romney. Both campaigns may have used the method, but I think there’s a real difference in degree. Romney’s website still flogging “chances to win” tonight. It’s amazing.

    • I just got another sweepstakes email from Romeny.

      See update 2 above. Really, they’re flogging this method to death.

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