Maybe you could apply it to comments, or maybe just to diary posts. The latter seems to make a little more sense, especially since currently there’s no way to commend a really good diary post except to “recommend” it.
If users linked up to PayPal, they could commend a diary with a donation almost as easily as giving it a rating – just a few clicks.
The positives would be: People take real pride in their posts, as they see others making a donation to commend their writing. BMG has a new renevue stream.
And negatives: It could turn into a weird kind of competition; though theoretically it’s no different than just getting ratings. It could be an invasion of privacy concern; so BMG probably wouldn’t want to display who made a donation. People could accuse BMG of selling out; but hey, it’s optional, no one has to give.
All in all, it just might be a fun option for people to support a really great post and BMG at the same time.
What do people think?