The “It’s Wrong to Vote on Rights” campaign introduces three Massachusetts families whose lives have been improved by equal marriage and who challenge the assertion that their families’ marriages should face a public vote. The $750,000 ad campaign features a 30-second spot for broadcast stations and cable networks throughout the state as well as online video ads, online banner ads and newspaper ads. Combined with an aggressive statewide grassroots campaign, MassEquality looks to mobilize thousands of voters to contact their legislators.
A description of the featured families and their ads follows:
Peter Hams, 27, a hockey star in high school and college, was raised in Lynn by his mother Marcia and her partner, Susan Shepherd. Hams and Shepherd were the first couple to be married in the city of Cambridge shortly after midnight on May 17, 2004, after 27 years together.
Nigel and Vera Godley raised their five children in Acton. Today, they are the proud grandparents of five, one of whom is three-year-old Leo, the son of their daughter, Sophie Godley and her spouse, Kristen Fehlhaber, of Swampscott. View this ad.
Al and Keith Toney have raised their now 18- year-old daughter, Kayla, in Jefferson. View this ad.
The spots were created by Amy Hunt with MagicBoxFilms director Gregory Roman. They were produced by Mitchell Rosenwald and Liza Near, and edited at Spot Editorial by Mike Reuter. Online and print ads were produced by Hattaway Communications, Inc.