Along with Libby DeVecchi, who was press secretary for the Patrick campaign, I gave a little presentation (twice) on political communication through blogs at the convention today. I’m happy to say that both sessions were really well-attended — thanks to all those who showed up, and I hope it was worth your time.
In her segment, Libby talked about the variety of ways that the Patrick campaign dealt with the grassroots — giving the same information and respect to the “grassroots” as the “grasstops”. She encouraged activists to use the tools and venues that are in some cases practically begging for people to provide them content: Local papers (send them LTEs and photos); local cable shows; blogs (you bet!); local radio; and democratic listserves like Kate Donoghue’s DDemDispatch.
And here’s my PowerPoint. I treated it as an introduction to the role of blogs in politics, so a lot of it will be old news to those who are more blog-seasoned.
The basic outline is:
i.) What’s a blog? What do they do? What makes a successful blog?
ii.) BMG: Its origins and goals; structure; community; values and meta-values
iii.) Blogs and grassroots: How do they interact; What kind of role do blogs play in political communication.
… etc. Yes, it’s barebones, but that’s PowerPointing for you. And no graphics or movies … yeah, that would have been fun.
Anyway, if you were there, I’d love to hear your feedback.