1.–The car being discussed is a Toyota. Granted, he has to sponsor an existing car and only so many of those are available. But the NASCAR-types still have issues with Toyota’s recent inclusion at this level of the sport. And since the move is aimed at them, he might’ve been better off trying for a Chevy, Dodge or Ford.
2.–The race in which the car would carry his sponsorship would be at Pocono, in Pennsylvannia. Not exactly traditional NASCAR turf. He might as well do a road course race in Sonoma, California. Again, limited options, but still, there are plenty of races in NC, SC, Alabama, Tenn, Virginia, etc.
3.–The car/team isn’t that good. The top 35 teams in the owner standings points automatically make every race. This car is not. So it has to beat a handful of other cars for the remaining few spots. Too dicey. Imagine the PR boost–for McCain–if the Obama car doesn’t even make the race?
4.–Since it would only be a once race sponsorship, it’s crystal clear to the NASCAR fans that it’s a little more than a throwaway. Better he have a booth at every race or work the crowds at a few races than just put his face on a bad car one week in Pennsylvannia.
I fear this will be akin to Kerry hunting, Dukakis in a tank or Bush reading a book. Do any NASCAR fans see this any differently?